DIGISKILLS DIGITAL MARKETING COURSE OUTLINE – A COMPREHENSIVE GUIDE

DigiSkills Digital Marketing Course Outline – A Comprehensive Guide

DigiSkills Digital Marketing Course Outline – A Comprehensive Guide

Blog Article

The DigiSkills Training Program, a flagship initiative by the Government of Pakistan, has become one of the most sought-after platforms for acquiring in-demand digital skills. Among its most popular offerings is the Digital Marketing Course, designed to empower individuals with practical knowledge and techniques to thrive in the online business and marketing space.


This digiskills digital marketing course outline is especially tailored for beginners, freelancers, entrepreneurs, and small business owners who aim to leverage digital channels to promote brands, attract customers, and boost sales.



Course Overview


The DigiSkills Digital Marketing Course offers a structured approach to learning modern marketing strategies through digital platforms. The course covers both foundational concepts and advanced tools and techniques. It is delivered through a mix of video tutorials, hands-on assignments, quizzes, and weekly tasks.





  • Duration: 3 Months (12 Weeks)




  • Format: Online, self-paced learning




  • Instructor: Industry expert with proven experience in digital marketing




  • Languages: English and Urdu




Module-Wise Course Outline


1. Introduction to Digital Marketing




  • What is Digital Marketing?




  • Comparison between Traditional and Digital Marketing




  • Importance and Benefits of Digital Marketing




  • Scope in Pakistan and Globally




  • Core digital marketing concepts (Inbound, Outbound, Paid, Organic)




2. Building an Online Presence




  • Understanding websites and their importance




  • Creating a basic website (using WordPress)




  • Elements of a high-converting landing page




  • Introduction to blogging and content publishing




3. Search Engine Optimization (SEO)




  • Basics of SEO: On-page vs Off-page




  • Keyword Research: Tools and Techniques




  • Technical SEO: Site speed, Mobile optimization, Indexing




  • Backlink building strategies




  • SEO tools: Google Search Console, Ahrefs, Moz




4. Social Media Marketing (SMM)




  • Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest




  • Creating and managing business pages




  • Social media content strategy




  • Paid Advertising basics: Facebook & Instagram Ads




  • Analytics and engagement tracking




5. Search Engine Marketing (SEM)




  • Introduction to Google Ads




  • Types of Google Ads (Search, Display, Video, Shopping)




  • Creating and optimizing ad campaigns




  • Understanding bidding and budgets




  • Measuring ROI with Google Ads




6. Email Marketing




  • Why email marketing still matters




  • Tools for email marketing: Mailchimp, ConvertKit, etc.




  • Building email lists and opt-in strategies




  • Designing effective email campaigns




  • A/B testing and analytics




7. Content Marketing




  • What is content marketing?




  • Types of content (blog posts, videos, infographics, etc.)




  • Content creation tools and platforms




  • Content strategy planning




  • Distribution and repurposing content




8. Affiliate Marketing




  • Introduction to affiliate marketing




  • Choosing affiliate programs (Amazon, ClickBank, Digistore24)




  • Creating niche websites




  • Driving traffic to affiliate offers




  • Tracking and optimizing affiliate links




9. E-Commerce Marketing




  • Setting up online stores (Shopify, WooCommerce)




  • Product listing optimization




  • Strategies for increasing sales




  • Dropshipping fundamentals




  • Using paid ads for e-commerce




10. Freelancing as a Digital Marketer




  • Platforms: Upwork, Fiverr, Freelancer




  • Building a compelling profile




  • How to pitch and win projects




  • Creating digital marketing service packages




  • Managing client relationships




11. Analytics and Reporting




  • Introduction to Google Analytics




  • Understanding key performance indicators (KPIs)




  • Conversion tracking




  • Using UTM parameters




  • Data-driven decision making




12. Capstone Project & Final Assessment




  • Real-world project application




  • Strategy planning and execution




  • Report submission




  • Peer reviews and instructor feedback




  • Certification upon successful completion




Key Learning Outcomes


By the end of the DigiSkills Digital Marketing Course, participants will be able to:





  • Develop and implement integrated digital marketing strategies




  • Create and optimize content for search engines and social media




  • Use digital tools to manage campaigns and measure performance




  • Run effective ad campaigns across Google and social platforms




  • Start freelancing or launch digital marketing services




  • Build and grow an online brand or business




Tools and Platforms Covered




  • Google Ads & Google Analytics




  • Facebook Ads Manager




  • WordPress




  • Mailchimp




  • SEMrush / Ahrefs (overview)




  • Canva for content design




  • Fiverr, Upwork for freelancing




Who Should Enroll?




  • Students and fresh graduates looking to enter the digital workforce




  • Freelancers wanting to offer digital marketing services




  • Business owners aiming to promote their brands online




  • Bloggers, content creators, and influencers




  • Professionals interested in career transition into marketing




Certification & Recognition


Upon completing the course, participants receive a free certificate from DigiSkills.pk, backed by the Ministry of IT and Virtual University of Pakistan. The certificate adds value to your portfolio, especially when seeking freelance opportunities or marketing roles.



Conclusion


The DigiSkills Digital Marketing Course is an excellent starting point for anyone who wants to tap into the growing potential of the digital economy. With hands-on training, industry-relevant content, and practical tools, it prepares learners not just to understand digital marketing, but to use it effectively for personal or professional growth

Report this page